What is more important in introducing yourself to the world – numbers or emotion that the brand is evoking? We all get stuck, we fall, forget, and make mistakes, but rapidly evolving technologies can help us – KTU corporate video playfully represents human imperfection.
The idea of the video was refined and implemented by KTU Marketing and Communications Department and Milk, the best creative agency in the Baltic States.
Inspired by the periodic table of chemical elements, the KTU logo reflects the University’s versatility. All elements have their place in the logo: from faculties and institutes to art societies and sports teams. Different parts of KTU are united by the same goals: internationality, interdisciplinarity and technology transfer.
Author of the logo: Džiugas Valančauskas
All the University’s regalia that is used for formal and ceremonial purposes is marked by the KTU coat of arms. It is composed according to strict heraldry requirements: the shield is divided into three fields; heraldic colours (tinctures) and their combinations, and clear symbols are used.
The upper left field of the shield – Kaunas city coat of arms – indicates the place of the establishment of the University. The upper right field – the gold symbol of matter on a blue background – embodies the light of science. The bottom part of the shield contains an open book with the University slogan “Scientia, ingenium, virtus!” (EN “Science, creativity, virtue!”) in Latin.
Author of the coat of arms: Arvydas Každailis
KTU’s visual identity was created by combining various aspects of the University’s mission: it is contemporary and fundamental, technological and subtle, visually economic and expressive.
For the consistent and systematic use of KTU visual identity, all cases of logo usage have to be agreed upon with the KTU Marketing and Communications Department.
| HEX | 000000 | ffffff | e9eaea | ffff00 |
| EVF | CTF | EEF | PTVF | MIDF | SHMMF | IF | SAF | MGMF | |
| HEX | 24266f | ee3e3c | 26b3a8 | e77729 | 6c5fcd | 7c1d93 | 3e88d9 | fd9d24 | 0f7b4d |
The text should be in Archivo and Inter font families. Alternative font – Arial.
KTU offers its community members a wide range of exclusive souvenirs that embody the university’s spirit and focus on technology. Each item is meticulously crafted to meet high-quality standards, blending modern technology with KTU’s longstanding traditions. This university-branded merchandise represents not only stylish and practical accessories but also a symbolic connection to the KTU community and its values. If needed, KTU community members can order these souvenirs within the internal intranet environment.
Made in KTU is a one-of-a-kind merchandise line representing products whose design is based on a sustainable and contemporary synthesis of science and design. The unique features of these products have been created by Kaunas University of Technology scientists, and the aesthetic expression – by talented designers. The scientific innovation-based products are created in laboratories for daily use, reminding the importance of science in everyday life.
Use the University’s photo as a background for your desktop, tablet or mobile phone. Choose an appropriate resolution and save the picture. Activate the selected picture as a background according to the instructions for Windows or Apple computers, or on smart devices by following the instructions for Android or iPhone.
Resoliution: 2560 × 1440
For smart devices: 1152 × 2560
Resoliution: 2560 × 1440
For smart devices: 1152 × 2560
Resoliution: 2560 × 1440
For smart devices: 1152 × 2560
Resoliution: 2560 × 1440
For smart devices: 1152 × 2560
Resoliution: 2560 × 1440
For smart devices: 1152 × 2560
Resoliution: 2560 × 1440
For smart devices: 1152 × 2560
Resoliution: 2560 × 1440
For smart devices: 1152 × 2560
The combination of traditions and modernity was the main idea of Pit Baumgartner, the leader of the German group of electronic music “De-Phazz” when he created the soundtrack for Kaunas University of Technology. The famous producer and music performer skilfully included a Lithuanian polyphonic folk song “Ta Ta To” performed by the folk art ensemble “Nemunas” into the University’s soundtrack “The Pulse of KTU”.
Authors: De-Phazz
