Research group - Sustainable management

Vision of the group – the development of new ideas that enforce sustainability dimension emerge in organization development, value creation, customer relations and human resource management.

Main research topics of the group:

  • Sustainable development of organizations
    • The coherence of the organization’s principles of sustainable development with quality management systems
    • Eco-systems of start-ups and big companies co-creation
  • Sustainable research on marketing and consumption
    • Consumer Behavior (Consumer Psychology, Sustainable Consumption, Branding and Communication, etc.)
    • Consumer ecosystem (globalization, sustainability, technology, etc.)
  • Sustainable HRM
    • Sustainable state-business-society interaction for sustainable labor market development
    • Human resource strategy development and practice modelling, ensuring value creation and skills development
    • Employees well-being
  • Sustainable development of social systems in the context of future creating technologies
    • Society 5.0: Solutions for future-proofing technology to meet the needs of an aging society
    • Implication of future creating technologies into HRM systems
    • Future- creating technologies in marketing
    • Impact of future creating technologies on organizational development
    • Neuroscience: neuroleadership; neuromarketing
Research Priority Areas Sustainable Growth and Sustainable Socio-Culture Development
Lithuanian Smart Specialization Areas and Priorities Inclusive and creative society; Health technologies and biotechnologies; New production processes, materials and technologies



Research projects


Research services

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