On 31th of October, massive open online course (MOOC) on Digital and Social Media Marketing started, allowing anyone, who wanted to improve their knowledge of digital marketing, to enrol. Today it is nominated for Northern Digital Awards 2016 for the success with student recruitment to the course.
This kind of online course, which lasted a total of six weeks, was available in Lithuania for the first time. Students and digital marketing enthusiasts, who enrolled in it, had the opportunity to expand their expertise in IT, to acquire theoretical and practical knowledge in Search Engine Optimization (SEO), Social media optimisation, partnership programs and so on.
The MOOC attracted over four times as many students as originally anticipated. Once the course started the students encouraged their colleagues to join. The success and popularity of the MOOC was also ensured by the positive online feedback of learners sharing their experience.
This MOOC is the result of successful team work and international collaboration. Thousands of people were given knowledge and skills, necessary to a Digital marketing professional, and all of it completely free.