G. Marcinkevičius “The process of actualization of digital technologies affordances in organizations” doctoral dissertation defense

Author, Institution: Gediminas Marcinkevičius, Kaunas University of Technology

Science area, field of science: Social Sciences, Management, S003

Scientific Supervisor: Prof. Dr. Mantas Vilkas (Kaunas University of Technology, Social Sciences, Management, S003)

Scientific Advisor: Assoc. Prof. Dr. Rimantas Rauleckas (Kaunas University of Technology, Social Sciences, Management, S003)

Dissertation Defense Board of Management Science Field:
Prof. Dr. Žaneta Gravelines (Kaunas University of Technology, Social Sciences, Management, S003) – chairperson
Assoc. Prof. Dr. Agnė Gadeikienė (Kaunas University of Technology, Social Sciences, Management, S003)
Prof. Dr. Inga Lapina (Riga Technical University, Latvia, Social Sciences, Management, S003)
Prof. Dr. Rimgailė Vaitkienė (Kaunas University of Technology, Social Sciences, Management, S003)
Assoc. Prof. Dr. Pierluigi Zerbino (University of Pisa, Italy, Social Sciences, Management, S003)

Dissertation defense meeting will be at Rectorate Hall of Kaunas University of Technology (K. Donelaičio 73 – 402, Kaunas)

The doctoral dissertation is available at the library of Kaunas University of Technology  (Gedimino 50, Kaunas).

Annotation: In recent decades, digital technologies have become inseparable from our lives, influencing how we communicate, work, and interact with our environment. The action potential offered by digital technology that occurs in the relationship between a digital technology with certain characteristics and a goal-oriented person is called an affordance. Actualizing these digital technologies’ affordances is crucial for an organization’s success and efficient resource use. This PhD thesis research aims to determine the process of actualizing digital technologies’ affordances and the complementarities between digital technologies’ affordances in organizations. The research reveals that the universal digital technologies’ affordances relevant to many organizations are these: augmentation, analytic, automation, and connect. This study proposes the process model of actualization of digital technologies’ affordances in organizations. Also, this empirical study provides insights into how companies should manage digital technologies’ affordances within their enterprises and leverage their complementarities to maximize business value.