Author, Institution: Asta Tarutė, Kaunas University of Technology
Science Area, Field of Science: Social Sciences, Management – 03S
Scientific supervisor: Prof. Dr. Rimantas GATAUTIS (Kaunas University of Technology, Social Sciences, Economics, 04S)
Dissertation Defence Board of Management Science Field:
Prof. Dr. Asta PUNDZIENĖ (Kaunas University of Technology, Social Sciences, Management, 03S) – chairperson;
Prof. Dr. Liudmila BAGDONIENĖ (Kaunas University of Technology, Social Sciences, Management, 03S);
Prof. Dr. Vida DAVIDAVIČIENĖ (Vilnius Gediminas Technical University, Management, 03S);
Assoc. Prof. Dr. Andreja PUCIHAR (University of Maribor, Slovenia, Social Sciences, Management, 03S);
Assoc. Prof. Dr. Jurgita STRAVINSKIENĖ (Kaunas University of Technology, Social Sciences, Management, 03S).
The doctoral dissertation is available at the library of Kaunas University of Technology (K. Donelaičio g. 20,Kaunas)
Annotation:
The aim of the research – to determine relations between consumer engagement and created value in the context of the development of information and communication technologies.
The first part of the dissertation is dedicated to the presentation of the concepts of value and consumer engagement, the introduction of the main characteristics of value and consumer engagement, identification and classification of consumer engagement antecedents and consequences. Summarizing the results of theoretical studies, the framework of consumer engagement in value creation in the context of the development of information and communication technologies was developed.
In the second part of the dissertation, methodological principles of empirical research are presented. Empirical validation of consumer engagement in value creation in the context of the development of ICT model is based on original research methodology. The necessity to adapt multilevel research which integrates a strategy of sequential linking of qualitative and quantitative research methods is based on the relevance of consumer engagement in value creation in the context of the development of ICT. The majority of studies in this context are theoretical; there is a lack of empirically reasoned provisions regarding the antecedents and consequences of consumer engagement.
The third part of the dissertation demonstrates consumer engagement in value creation in the context of the development of ICT model validating process and results based on performed qualitative and quantitative research. Results of research supported the hypothesized relations between consumer engagement and consumer perceived value and existing impact of consumer engagement on other engagement consequences. Moreover, antecedents of consumer engagement in value creation in the context of the development of ICT were identified during research.
