Author, Institution: Asta Švarcaitė, Kaunas University of Technology
Science area, field of science: Social Sciences, Management, S003
Research Supervisor: Assoc. Prof. Dr. Agnė Gadeikienė (Kaunas University of Technology, Social Sciences, Management, S003)
Dissertation Defence Board of Management Science Field:
Prof. Dr. Asta Pundzienė (Kaunas University of Technology, Social Sciences, Management, S003) – chairperson
Prof. Dr. Viltė Auruškevičienė (ISM University of Management and Economics, Social Sciences, Management, S003)
Assoc. Prof. Dr. Aistė Dovalienė (Kaunas University of Technology, Social Sciences, Management, S003)
Prof. Dr. Asta Savanevičienė (Kaunas University of Technology, Social Sciences, Management, S003)
Prof. Dr. Lars Witell (Linköping University, Sweden, Social Sciences, Management, S 003)
Dissertation defence meeting will be at Rectorate Hall of Kaunas University of Technology (K. Donelaičio 73-402, Kaunas)
The doctoral dissertation is available at the library of Kaunas University of Technology (Gedimino 50, Kaunas) and on the internet: A. Švarcaitė el. dissertation.pdf
© A. Švarcaitė, 2025 “The text of the thesis may not be copied, distributed, published, made public, including by making it publicly available on computer networks (Internet), reproduced in any form or by any means, including, but not limited to, electronic, mechanical or other means. Pursuant to Article 25(1) of the Law on Copyright and Related Rights of the Republic of Lithuania, a person with a disability who has difficulties in reading a document of a thesis published on the Internet, and insofar as this is justified by a particular disability, shall request that the document be made available in an alternative form by e-mail to doktorantura@ktu.lt.”
Annotation: In today’s dynamic environment, the consumer-centric approach has become increasingly important, integrating consumers into a value-creation ecosystem that goes beyond the traditional notion of value exchange. Scientific literature recognizes that the operation of sharing-based digital platforms is grounded in value co-creation and emphasizes their sustainability potential. However, it remains unclear how, where, and when sustainability manifests in value co-creation behavior (VCCB). Therefore, this dissertation aims to investigate the relations among the determining factors and outcomes of peer value co-creation behavior in sharing-based digital platforms from a sustainability perspective. By integrating theoretical analysis with empirical findings, the dissertation presents a comprehensive research model characterized by high reliability and predictive power. The theory of VCCB is advanced by differentiating intrinsic and extrinsic motivational factors based on self-determination theory. Moreover, the research integrates a multidimensional perceived value framework by encompassing functional, economic, social, emotional, and environmental dimensions. By analyzing different peer roles, the research reveals how their motivations shape value co-creation behavior and how this affects perceived value and future intentions. Empirical results confirm that peers’ VCCB enhances perceived environmental value, promotes future intentions, and contributes to user engagement, retention, and acquisition. From a managerial perspective, the dissertation provides practical guidelines for platform developers, emphasizing the importance of personalized user engagement strategies.